I really enjoyed last night’s episode of the The Gruen Transfer.

Anything that gives some insights into the hidden persuasions of commercial messages is a good thing. Plus, Wil Anderson is funnier on the telly than he is on the radio which made the show a good watch.

I’m not getting all Friends of the ABC like with indignation as I think this is quite cool but one of the faux concepts that was pitched as an advertisement to make whale hunting and whale meat acceptable in Australia is already online.

I give you ‘The Angry Prawn’ by Jack Watts Currie…

Yay for multi-platform integrated communications that pushes the boundaries while extending a brand’s reach with interactive consumer experiences.

Update: Seems the show rated its ads off as it drew an audience of 1.287 million.