Last year 16 million gallons of oil were consumed to make plastic water bottles. One of three adverts for a water filtration pitcher company that is taking a shot at the bottled water industry. It’s a USA campaign. You don’t see competitor activism much in Australia. Our defamation laws scare copywriters away from doing anything [...]

Usually flash mobbing is an activity that results in much video documented internet hilarity but not much else. Until now. Carrotmob is a flashmob-based movement that has come up with with an amazingly simple but ingenious agenda: to organise mass purchases to companies that agree to make environmentally friendly choices. Read more about it at [...]

I’ll never forget about Earth Day thanks to every site on the Interweb changing their logos to commemorate it. – topherchris comments about these unsubstantial efforts.