Usually flash mobbing is an activity that results in much video documented internet hilarity but not much else.

Until now.

Carrotmob is a flashmob-based movement that has come up with with an amazingly simple but ingenious agenda: to organise mass purchases to companies that agree to make environmentally friendly choices.

Read more about it at Consumerist and watch the short film below, is 10 minutes long but definitely uplifting.

Carrotmob Makes It Rain from carrotmob on Vimeo.

(found via pierreism + Something Changed)