I’m in the city of Austin, Texas for the interactive conference that is part of the annual South by Southwest (SXSW) Festival – an event for the music, film and interactive industries which optimistically promises that “Tomorrow Happens Here”. But fear not that you might miss a sneak peek at the future as I’m attending the full five days of the event and blogging some of the best insights from the hundreds of sessions on offer.

Read the rest of my post Geeking it up in Texas – SXSW Day 1 on the BCM blog.