Tonight at 9pm on ABC1 a new show hosted by Wil Anderson called The Gruen Transfer will attempt to give an advertising industry insiders view of the secrets of how they so easily sell products to consumers.

In The Gruen Transfer (named after the psychological effect shopping malls have on the human mind, first theorised by the architect Victor Gruen), Anderson and a team of advertising executives will pick over the various ads we see, identifying just which tricks are being used and assessing why they work.
via SMH

I will be curious to see if because of the show if there is any ad industry backlash or heightened consumer awareness of the tactics which advertisers then object to the ‘insiders’ revealing.

ABC1 ran spoof commercials that received more than 200 complaints by people confused that adverts were being shown on the ad-free public broadcaster. The promos (below) have been produced by award winning Sydney ad agency with the best business name ever – Three Drunk Monkeys,

Gruen Beauty

Gruen Bank

Gruen Beer